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Thursday, 23 Feb 2012

ASRL - NAVY Series & Australian Open

ASRL - Navy - HSM Group - a workable partnership

Navy-ASRL Open 2009One of the appeals of the Navy involvement - both represent, young, fit, strong healthy Australians in either boats or in the Navy’s case ships and both work as a team. You can’t row a surf boat on your own nor sail a ship… Surf Rowers reflect …… Navy The Team Works.

Around six-hundred (600) surf boat crews, three thousand (3000) rowers from around the coastline of Australia donned the Navy singlet's for the 2008 - 2009 Navy Surf Rowers National Premiership League..

ASRL-Navy Australian OpenLast summer the Navy Surf Rowers National Premiership was staged across 24 event weekend days in all states throughout Australia … it all culminates at the Navy Australian Open Surf Boat Championships

More than 350 crews from almost every state in the country descended on the Open, each hoping to row their way to the final and claim the coveted title of Navy Australian Open Surf Boat Champions.

Sponsorship Objectives

  • * To provide a viable National Sponsorship program aimed at attracting lifesaving members and supporters to the Navy The Team Works - brand.
  • * To provide Navy The Team Works with a strong national brand association with a sport that depicts a social beach / surf / healthy lifestyle environment – male and female prime demographics 18 – 34.
  • * To provide positive grass-roots brand exposure for Navy The Team Works at local community level.
  • * To provide a direct opportunity for Navy The Team Works to promote and market their “Recruitment” brand association through the surf lifesaving network.
  • * To provide Navy The Team Works promotional opportunities across each State with their recruitment awareness..

ASRL-Navy Australian Open