The HSM Group (Peter Hickey Sports Marketing & Events) was founded by Peter Hickey with over 30 years of expertise in advertising, sales and marketing. Our business today focuses on sports sponsorship, marketing, event management, personal management, and consulting.
The company started in Sports Management in securing major sponsorships and commercial properties for Surf Life Saving's World & National Iron Man Champion Trevor Hendy, then quickly expanded the portfolio to other national sporting celebrities, like Wally Lewis (Rugby League) Craig McDermott (Cricket) Hayley Lewis (Swimming) Guy Leech (Iron Man) and currently we have the management rights to Australia's most capped Ironman Champion Zane Holmes.
The HSM Group is an industry leader in the development of Surf Lifesaving Australia's iconic sport of surf boat racing and facilitated the formation of the Australian Surf Rowers League (ASRL). The HSM Group was the catalyst in securing a long-term agreement with the Royal Australian Navy as the sports major sponsor. The Navy Surfers Rowers Premiership League is now in its third year, with over 28 event weekend dates around Australia throughout the summer season that promotes grass roots competition in surf lifesaving and focuses on community engagement.
The sport of surf boat rowing is now at an elite level with the creation of Ocean Thunder Pro Surf Boat Challenge, an event specifically designed for both international and national television audiences which is now televised to over 32 countries. Through this extensive coverage we now see the sport being embraced by the vast still water rowing fraternity throughout Europe who are looking to take their rowing expertise to an extreme level of excitement. We now have over 9 countries participating in this new surf sport phenomenon called "Surf Rowing".
HSM Group's newest sporting property in partnership with Australia's Champion Ironman Zane Holmes and Surf Lifesaving is the creation of the Wave Warriors Junior Challenge. A National Nipper event designed to encourage the transformation of Nippers into the senior ranks of Surf Lifesaving competition. The key formula to this event is "all participants are winners but winners are champions". Wave Warriors has now been secured with a major sponsor.. ahm Heath Insurance with a multi-year commitment together with Destination NSW Events program.
Away from the beaches the HSM Group has now become a respected name in the business of V8 Supercars. Peter has been responsible in securing valued commercial sponsorships for various teams over the last 7 years, however over the past two years the HSM Group has formed a loyal and mutual rewarding partnership with Stone Brothers Racing (SBR) in assisting this high profile team in securing new sponsorship programs to maximize brand exposure on and off track. To complement this involvement the HSM Group run the annual Gold Coast 600 V8 Supercar Drivers Official Welcome Lunch at Jupiters Hotel & Casino with all drivers attending.
Major events credited to HSM Group are :
- The Legends of League (NRL) and E J Whitten (AFL) for the Nine Network
- World Surf Boat Championships in USA / Italy / France
- Australian Safari - World Cup Launch (Conrad Jupiters)
- Australian Surf Rowers League Australian Open Championship
- Golden Blades Awards Lunch (Australian Surf Lifesaving Champs)
- V8 Supercar Drivers Official Welcome Lunch (Gold Coast 600)
- Wave Warriors Junior Challenge
- Sizzler Oceans 38 Surf Lifesaving Carnivals (QLD)
- ASRL – Navy Premiership League Series (across all States)
- Ocean Thunder Pro Surf Boat Series (television program)
- Australian Cycling Classic (coming late 2012)
Kate Riley, joined the HSM Group this year as the Events & Marketing Manager. Kate has worked in the hospitality industry for over 20 years specializing in Hotel Management, Sales & Marketing and Events.
Prior to joining the HSM Group, Kate has worked with some of the industry leaders in Events & Marketing, including the Gold Coast Convention & Exhibition Centre, Jupiters Hotel & Casino, Gold Coast Airport and as a Personal Assistant to one of Australia's leading Professional Conference Speakers
With a strong knowledge of both marketing and managing events, Kate has developed an extensive network of industry contacts through well-developed communication skills and cultivating and maintaining positive rapport with a diverse range of clientele base in very competitive industries.
Kate's focus is to build strong and loyal partnerships with our clients and to ensure that every detail of our sporting properties and client's needs are met with the highest of standards. Everyone of our clients bring something unique to the sporting industry and it is our goal to create a personalized marketing strategy that will give our clients a competitive edge in their chosen field.
" I love being a part of an industry that gives me the opportunity to showcase the best of our client's business... Bringing our industry partners together and showcasing them to the World with amazing results, including television coverage, hosting major events, securing sponsorship deals or helping to increase their business sales is one of the most rewarding parts of my job".
"Cementing loyal business relationships with our clients is a part of my job, however the friendships that are developed forms a special bond whereby our clients become a part of the HSM Group Family..."
Please wait...
