HSM Group

The HSM Group (Peter Hickey Sports Marketing & Events) focuses on sports sponsorship, marketing, event management, personal management, and consulting

Experience that counts

The HSM Group (Sports Marketing & Events) was founded in 1988 by Peter Hickey.

The HSM Group has a comprehensive history, specialisation nationally within the realm of sports marketing, creating effective commercial partnership in sport with the professional ability to craft unique event properties with a point of difference.

Our prime focus is brand loyalty, which plays a major role in sports marketing delivering outcomes and accountabilities, a refreshing return for our client’s valued investment.

HSM Group is proficient across all traditional cross media relations, having the ability to engage suitable campaigns and promotions associated with television, radio and press , plus all the new trends and movements of social media marketing, Facebook, Instagram, Pinterest and Twitter

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  • Medibank Wave Warriors

    Medibank Wave Warriors National Junior Challenge - Future Ironmen and Ironwomen, get ready to make a splash! Medibank Wave Warriors is a fun and social Surf lifesaving challenge for Nippers (U9s to U15s), designed to get young athletes involved in an iconic Australian sport.

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  • Created by Ironman champion Zane Holmes, and Peter Hickey (HSM Group) the award-winning event is renowned for its positive and welcoming atmosphere. The focus is on encouraging everyone to get out there and do their best – teaching kids to work together, challenge themselves and celebrate all levels of success. The event is a unique beach spectacular for junior lifesavers touring across 4 States (QLD / WA / SA / NSW) pushing their personal best and beyond in an exciting head to head competition.

    The Wave Warriors philosophy is ... 'all who attend are winners, but those who win are champions!'

    Visit Wave Warriors
  • Surf Rowing Australia

    The sport of Surf Boat Rowing is now at an elite level, with the creation of Ocean Thunder Pro Surf Boat Challenge, an event specifically designed for both national and international television audiences (televised to over 32 countries).

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  • Through this extensive coverage we now see the sport being embraced by the vast still water rowing fraternity throughout Europe who are looking to take their rowing expertise to an extreme level of excitement. We now have over 9 countries participating in this new surf sport phenomenon called “Surf Rowing”.

    HSM Group looks to expand key events around Australia to market and manage under one property brand “Surf Rowing Australia”

    Surf Rowing Australia
  • Peter Hickey
    • V8 Supercars

      HSM Group has become a respected name in the commercial partnership business for key V8 Supercar Race Teams, formally with Stone Brothers Racing switching to Erebus Motorsports, and now holding current enagement activities with Walkinshaw Racing, Lucas Dumbrell Racing, Prenske (formally Dick Johnson racing), TEAM 18 (Charlie Schwerkolts)

      V8 Supercars Official
  • Oceanway Ride

    The inaugural 2016 Oceanway Ride is an adventure by the sea capitulating a cycling lifestyle event set along 42km of Gold Coast’s iconic pristine beaches, a community cycling experience, captivating the energy of kids learning to ride, families coming together for a day out and for all South East Queensland cycling enthusiasts showing off their elite talents.

    • Oceanway Ride is about having fun, promoting health and fitness, boosting tourism and supporting Australia’s most iconic volunteers, Surf Lifesavers here on the Gold Coast. (21 Surf Clubs)

      Event Date: Saturday 3rd September 2016 (Fathers Day Weekend) Surfers Paradise Beach Esplanade Start/Finish Line Cycling Hub

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  • ANZAC 100 Years Remembrance Ceremony 2015

    HSM Group partnered with South Curl Curl SLSC and Turkish household appliances Beko to help commemorate the 100 years since the Gallipoli landings. .

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  • 100 surfboats simulated the Gallipoli landings at Collaroy Beach on ANZAC Day 2015 “100 years – 100 boats”. At sun rise over on ANZAC Cove in Gallipoli for their Dawn Service, here in Australia it was approximately 12:00pm, our landing of 100 Surf Boats took place to align with the Dawn Service in Gallipoli.

    As a symbolic gesture, 100 schools prepared ‘wreaths’ which were presented to a representative from each Surf Boat Crew on landing. As an exchange of goodwill and understanding, crews presented 100 Lone Pine Tree seedlings/saplings, originating from the original Lone Pines of Gallipoli, to the participating schools.

  • Get in touch ...

    Peter Hickey - Director

    PO Box 9163, BUNDALL, QLD 4217
    e: peter@hsmgroup.com.au
    p: Peter Hickey: 0418 730 100

    • Contact HSM Group